About us

A travel company that starts with people, not buses.

We are a small team of Chinese trip designers, guides and drivers who believe a country is best explained by someone who grew up in it.

Our story

Built around a simple complaint: “the guide read the plaque.”

ChinaTravelGuide.eu started in 2016 when our founder — a Beijing guide herself — kept meeting travellers who had seen the sights and met nobody. Scripted commentary, rushed photo stops, zero stories. The fix seemed obvious: put the local person first, the itinerary second.

So we flipped the model. Instead of selling routes and assigning whichever guide is free, you browse real guides — their homes, their obsessions, their reviews — and we build the journey around the one you choose. A car and driver, tickets and tables: arranged around them.

A decade later we work with 120+ guides across 40+ cities. None of them read from a plaque.

2016founded in Beijing
120+local-born guides
40+cities covered
12,400+journeys planned
What we promise

Three promises, printed on every quote.

🏡

Born-and-raised locals only

Every guide grew up in the city they show you. No certificate talk — roots, stories and a childhood spent where you are standing.

🧾

At cost, never marked up

Hotels, tickets, trains: we book them at cost and show every receipt. Our fee is the guide and the car — transparent daily prices, nothing hiding in “service fees”.

🤝

Meet before you pay

A free video call with your guide before money changes hands. No chemistry? We introduce another. You only confirm what feels right.

ChinaTravelGuide.eu

Every great journey starts with a conversation.

Tell us where you’d like to go — and we’ll introduce your guide within 24 hours.

Start planning — it’s free